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Listening to Youth: Market Research to Design Financial and Non-financial Services for Youth in Sub-Saharan Africa

YouthStart is a UN Capital Development Fund (UNCDF) inclusive finance programme that aims to reach 200,000 youth in sub-Saharan Africa (SSA) by 2014 with demand-driven financial and non-financial services, particularly savings and financial education initiatives.

Abstract

YouthStart is a new UN Capital Development Fund (UNCDF) inclusive finance programme that aims to reach 200,000 youth in sub-Saharan Africa (SSA) by 2014 with demand-driven financial and non-financial services, particularly savings and financial education initiatives.

Eighteen Financial Services Providers (FSPs) from nine different countries were invited to participate in Phase I of YouthStart, which involved conducting market research to determine the design of youth-centered financial and non-financial services.

This report pulls together key findings and recommendations from the market research conducted by the 18 FSPs across 9 countries that participated in Phase I of YouthStart.

Keywords

Youth, young people, children, savings, credit, financial product development, non-financial products

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